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DesignDirect - how to start your own micro brand FREE DOWNLOAD

DesignDirect - how to start your own micro brand FREE DOWNLOAD







  • File Size: 2863 KB
  • Print Length: 207 pages
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007WPPBAA

 Mass production is no longer the only game in town. Small bands of visionary designers in Hong Kong, Shenzhen, and home offices around the world have bypassed corporate clients to reach consumers directly through the Internet. Outsourcing their production directly to low-cost Asian and digital suppliers, they are realizing the creative potential possible with personal control of your own micro-brand.

Drawing on his experience as a designer and educator living at the crossroads of East and West, Roger Ball, with his friend, Heidi Overhill, brings you a vision of the myriad opportunities waiting for designers and entrepreneurs as they step forward into the dawning new era of DesignDirect.
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