- File Size: 929 KB
- Print Length: 261 pages
- Page Numbers Source ISBN: 1118471687
- Publisher: Wiley; 1 edition (March 20, 2013)
- Sold by: Amazon Digital Services, Inc.
- Language: English
- ASIN: B00BZA9O7E
Companies like Facebook and Twitter have
redefined social interaction. But what if “machines” like automobiles,
bicycles, health monitors, appliances, instruments, and anything else
you can connect to the Internet, could all become members of your social
network, collect data you care about, and feed it back to you at just
the right time? Nike+ is already doing this for your body, but every
major industry, from healthcare to cars to home construction, is now
building sensors and digital connectivity into their next generation of
products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble
are also using “social machines” to reach new markets, improve
brand/market awareness, and increase revenues. Social Machines is
the first book for business people, marketers, product developers,
and technologists, explaining how this trend will change our world, how
your business will benefit, and how to create connected products that
customers love.
- Explains how smart phones and tablets enable Social Machines
- Describes how digital technology is being “baked in” to the most unlikely new products—even wheelchairs.
- Articulates how the “Internet of Things” is becoming social—and why that’s the foundation for powerful new business models
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